Sunday, May 30, 2010
A Day in the Life of a Tree
Thursday, May 27, 2010
A Wacky Shared Memory
From my friend Terri:
Known affectionately among collectors as “Wacky Packs,” as a creative force with artist Art Spiegelman, the stickers were illustrated by such notable comics artists as Kim Deitch, , Bill Griffith, Jay Lynch, and Norm Saunders.
This first-ever collection of Series One through Series Seven (from 1973 and 1974) celebrates the 35th anniversary of Wacky Packages and is sure to amuse collectors and fans young and old.
Monday, May 24, 2010
Hurry Home Early, Hurry On Home...
And hurry on home we did, every day after school ended at Hambright, straight to our parents old black and white TV sets in the basement so we could catch the very end of Kimba the White Lion before settling in for a full round of cartoons that are today, legendary:
To name just a few. And Wee Willie Weber, all 6' 5" of him, was always there to show them to us.
Weber passed away yesterday at the age of 80. To say that he was a household name and friend to our generation would be a huge understatement. Our older brothers and sisters may have had the Mickey Mouse Club and Howdie Doodie, but we had Wee Willie Weber and great early anime and other cartoons from 3:00 - 6:30 PM every Monday - Friday.
Weber hosted the Wee Willie Webber Colorful Cartoon Club on Channel 17 out of Philadelphia from 1965-1975. And from 1976-1979 he was on Channel 48 with his "Kids Block" from 4 to 7 p.m.
It's hard to imagine today when there is so much entertainment on TV aimed at and made for kids. But back in the 60's-70's, all we had were shows like Sally Star or Wee Willie Weber, and the wonderful Saturday morning TV line up of cartoons. If you got up early before school you could catch The Mighty Hercules and of course there was Captain Kangaroo and Channel 8's Percy Platypus show. Sunday mornings before church you could watch Hector Heathcoat and the Hashimoto-san. And once a year you got to see How the Grinch Stole Christmas, Charlie Brown's Christmas, and Rudolph.
But that was pretty much it. There was not much choice, but what little there was, we found it, watched it, and ate it up.
I watched a great deal of after school cartoons on Wee Willie Webers show while holding a small brown paper bag filled with ten cents of penny candy from Wagners.
Goodbye Wee Willie and thanks for all the fun and the memories.
Sunday, May 23, 2010
First Shared Wagners Memory
Friday, May 21, 2010
Short and Long Walks and Other Journeys
Wednesday, May 19, 2010
Tuesday, May 18, 2010
"Tab" is "Bat" Spelled Backwards
And the makers of Tab (see below) deserved the same punishment dished out to the Coca-Cola vending machine, administered by Colonel Bat Guano.
The development of Tab - which was the first major diet soda, is an interesting one. The story began in 1958 when diet soda controlled merely 1.5% of the soda market. By 1962, this percentage had doubled. Coca-Cola decided that it was time to get involved. The development of Tab began in June of 1962. The workers had until April 1, 1963 to have the drink, its bottle, and its brand identity ready for market.
After hundreds of taste tests, researchers narrowed the choices for flavor down to two. They sent the candidates to families around the country to find the one people liked better. Naming this new drink was also a problem. Market research said the name should be something short and easily remembered (three to six letters). They configured an IBM 1401 computer to print all four letter word combinations that had a vowel. This generated over 250,000 words; they also added names suggested by employees. Coca-Cola narrowed the list to 600 possibilities and checked each of these against existing trademarks. By the time of the final selection, there were less than two dozen choices left. TAB was the final choice.
The original Tab bottle was a complete departure from all the previous bottles. They wanted a completely radical design, but it had to be compatible with all of the automated equipment in use at the time (bottle fillers, packagers, vending machines, etc.). It had to be "unique but the same." A textured bottle was the final decision. Although this took some engineering skill to design, the bottle was also ready by the deadline.
In short - after years of product development, consumer research and taste testing, Coca-Cola came up with the foulest tasting swill ever to be placed inside a bottle and sold as "soda".
As I would not part with precious money to actually buy a diet soda at Wagners (why would any sane kid do so when he/she could gulp down a delicious sugar-laden bottle of Pepsi or Dr Pepper?), my first encounter with diet sodas came from hanging out at a friends house during long hot summer vacations. He and his family were all overweight so his parents always had diet soda in the refrigerator while we, if we had soft drinks in the house, always had the good stuff - Weis markets, A-Treat, and other low-cost generic brands (but which tasted fabulous!).
So if we wanted a soda at my friends house it had to be Diet Rite, Fresca, or Tab. Punished by the heat, weakened by thirst, we would grovel and drink (or at least, try to drink) a bottle of Fresca or Tab. I quickly learned Tab was bitter and essentially undrinkable. My scrounged from the refrigerator drink of choice fell to Fresca. Fresca had a surprisingly palatable and decent citrus/lemon-lime type taste. And the saccharine after taste was short-lived and somewhat masked by the flavor.
Obviously, Wagners patrons were like me, they seldom parted with their hard earned cash to buy a Tab or Fresca out of the Wagners cooler. This was evident by the disproportionate number of diet soft drinks crammed into the cooler. Also - many of these were covered with a thick layer of frost - a 60's-70's era form of carbon-14 dating indicating the length of time the diet sodas sat in the cooler. A very long time indeed.
Sunday, May 16, 2010
Glass Steel and Aluminum
These are some old soda crates Mrs. Horn (the Wagners daughter) gave me along with the cooler.
Today it is hard for people who did not grow up in the 50's-70's to believe that soft drinks used to come in two forms:
1. The bottle - which had no screw off cap - you needed a bottle opener to open it up.
2. The can - which had no pop top or tab opener so again, you needed a can opener to open it up.
The Wagners cooler only held bottles - at least I do not recall there ever being cans of soda in it. Of course this made sense since the cooler had a bottle opener right there on the machine. All you had to do was pop off the cap, hear it 'clink clink clink" as it fell down into the bottle cap holder, and drink away.
There was just nothing like the taste of soda from one of these ice cold bottles. Of course, those from an earlier generation would scoff at that - they would say the real soda came from a soda fountain, hand made for you by the "soda jerk". This is probably so, but by my generations time, the soda jerk was about as common as the Polio virus. By the 1960's-1970's they were all but gone.
We drank plenty of canned soda too of course - mostly A Treat (which you can still buy today here in Pennsylvania - though you can find it only in plastic). Trust me - the good taste of soft drink does not come in plastic. Also - Two Guys Department store and Weis Super Market soda. Those of course because they were cheap and all our parents could afford to buy and bring home from the grocery store/department store.
I recall vividly when the old steel can began to be replaced by the thin aluminum ones. Not only did the soft drink not taste as good out of an aluminum can - you could not construct a cannon out of them.
Many years later (well, it wasn't that many years really) I discovered the fine taste of Fosters Lager beer out of the steel cans we called 'oil cans". They were large steel cans of beer containing about 25 ounces - similar to the old oil cans that had metal tops that needed an oil can spout to open and pour (another long forgotten tool that was replaced by screw caps and pull tabs). Then Fosters stopped shipping their beer to the US in steel cans and switched to aluminum. Once again, something was lost in the taste. I have not had Fosters in an "oil can" since they switched to aluminum.
When it comes to beverages - give me the good taste of steel any day.
Wednesday, May 12, 2010
The Coke Cooler
Perhaps the two greatest memories of Wagners Store, of all the great memories, were the penny candy cabinet, and the old Coke cooler.
The Coke cooler was a 1951 Westinghouse Electric Coca Cola Cooler - Cabinet Serial #1353054. It was designed to keep the soda bottles at a temperature of about 32 degrees fahrenheit. Anyone who enjoyed a Frostie root beer, RC Cola, or a 7 Up on a hot summer day will tell you, the sodas that came out of that cooler were good, and they were cold.
And enjoy them we did. We bought Pepsi, Coke, Sprite, Tab, Diet Rite, Fresca, Upper 10, Yoo-Hoo, Dr. Pepper, Crush, Hires, White Rock, Squirt, A&W, Fanta, Mountain Dew, and many more - some of which are still with us, most have long since gone from the market.
Sodas, or soft drinks as we called them here in Lancaster, Pa, cost between $0.05 (yes, that's a nickel) to $0.25 a bottle in the 1950's - 1960's, to more than $0.25 by the time Wagners closed in the 1970's. And of course, the bottles were returnable for a deposit! Drink it right there in the store, turn the bottle back in, and get some of your money right back! Or go out and dig up old bottles from the ground, bring them into Mr Wagner filled with packed dirt and covered with mud, and he'd still give you the deposit money (which you promptly spent on baseball cards, a candy bar, or penny candy).
It was great to open the top of the cooler, and behold the plethora of soda bottles, all crammed into the machine in no order at all. You never knew what might be in there, or if your favorite soft drink would be available. Often you had to dig through the piles of unwanted Fresca and Tab bottles to get that sweet 7 ounce Sprite bottle (the one with the dimples on it) that you wanted.
The cooler had two large side compartments with a smaller center compartment. Often the cooler was in need of a serious defrosting - frost covered the sides of both storage shelves - taking up much needed room for your favorite soft drinks. The cooler is equipped with a drain plug for defrosting.
As all Wagners Dwellers knew the cooler was located just inside the Manor Ridge Drive side door - immediately to the right. It's hallowed position never changed. The Wagners kept empty six pack holders to the left of the cooler (as you faced it), on the floor - for those who could afford to make their own "mix-and-match" six pack of sodas.
Only once was I ever on the receiving end of such great philanthropy. One hot summer day I was hanging out with two friends who lived down the street. Like most of your summer vacation, it was hot, and nothing was going on. Nothing going on was what was going on all the time when we were kids in the 60's and 70's. So the mother of these two friends hands one of them a dollar, a full one dollar bill, and tells us to go to Wagners and get a six pack of soft drinks and bring them back. She wanted an RC Cola as I recall, and she didn't care what we got for the other five. This was too good to be true!
So off we went on our soft drink shopping journey (we had to walk all of 1/2 block to get there from their house). We took our time and each selected a soft drink for ourselves (mine was a Sprite - 12 ounce bottle), her RC Cola, and then two more. My friends got to pick the other two sodas, it was, after all, their mothers money. I was just thrilled to not only have an ice cold Sprite (and a 12 ouncer too boot!) on a hot day, as well as being part of such a momentous event.
Of course, we kids could not afford to buy six soft drinks from the cooler all at once - we never had a full dollar. But we could always scrounge together a couple of nickels, a dime, and some pennies, and we could afford one soda (and maybe a few pieces of penny candy).
To this day, no soda I have had tasted as good as the sodas tht came out of the Wagners cooler.
Sunday, May 9, 2010
Wagners Community Store
Anyone who grew up during the 1950's-1970's in Manor Ridge (Lancaster County Pennsylvania) will remember the Wagners Community Store.
The actual name of the store was the Manor Ridge Community Store, but everyone simply called it "Wagners" or for us kids it was simply "Wags".
Owned and operated by Mr and Mrs Wagner, the store was located at the intersection of Manor Ridge Drive and Hawthorn (sometimes spelled Hawthorne) Drive. It operated from the early 1950's until it closed around 1976-1977.
This blog will be a place for people to come and reminesce about the store, the times, the neighborhood, the community, and the Wagners.